Salt shortlisted for Innovation of the Year Award

Having been sprinkled with the Salt magic, I am thrilled to bits to hear today that Salt have been shortlisted (for the second year running) for the NIELSEN INNOVATION OF THE YEAR award, a category of the UK's annual Independent Publishing Awards, 2008. Here's why they made it, according to the Independent Publishers Guild website:

Salt Publishing made the shortlist for finding new ways to increase sales of its poetry and short stories despite tough market conditions, through online marketing, partnerships and brand development. "Salt is bucking the trend in poetry by growing its sales. Its innovation in lots of small ways adds up to a major achievement."

Today the Guardian's Bookseller column notes Salt's success, calling them both canny and 'feisty', and reporting that having invested in their website and direct sales, they are 'now on the road to profitability'.